GivingTuesday Series - Resource Guide
Published: November 9, 2022 / Updated: October 2023
by Janet Bargewell, GiveDirect Support
To make the most of GivingTuesday, you need to develop a communications strategy that effectively engages supporters.
To aid you in developing your strategy, we have consolidated the infographics and data tables that were presented in the GivingTuesday series and the Social Media series of articles into this Resource Guide. Feel free to download and modify these templates for your own needs.
In this Guide you will find:
- Your GivingTuesday Checklist
- Links to GivingTuesday graphics and templates
- 5 resources for developing your Audience Persona, your Story and more
Are you Ready? Then, let's GO!
GivingTuesday Checklist
This checklist will guide you through planning and executing a successful #GivingTuesday campaign.
Canva GivingTuesday templates
Canva has a great collection of GivingTuesday templates that you can customize using their free platform.
Add your own text and logo and download for many different kinds of uses. In addition to social media post templates, they have #UNselfie templates, giving ambassador templates, and thank you templates.
Giphy memes, animated GIFs, and Instagram stickers
When you need cute, clever, and funny content for your social channels, email appeals, or web site, the Giphy GivingTuesday page is your go-to resource!
You can download the images to your hard drive or link directly to to the image on giphy.com.
GivingTuesday.org
More content resources and the official GivingTuesday logo files can be found on the Logos page of GivingTuesday.org.
And be sure to explore even MORE ideas for your GivingTuesday campaign in the official GivingTuesday Workbook for nonprofits.
Storytelling and Social Media Resources
Audience Persona Development Chart
This table highlights questions to help you develop your target audience persona.
Social Media Demographics Table
This table provides statistics for number, age, and gender groups, and the approximate amount of time a user spends on a particular platform. The table also includes a brief description of how a typical visitor uses each platform.
The How To Use Hashtags by Platform table
This table outlines, by social media platform, optimal number of hashtags, where, how and tips for using hashtags.