Micro And Fixed Minimum Campaign Ideas

The Minimum Donation Amount

By default, the minimum donation amount set for a new fundraising form is $5.00. But, you can set a minimum amount as low as $1, or at any higher amount that you like. You can set a different minimum per campaign which will allow you to do some creative things. Keep reading to learn more.

Micro Campaign

A micro campaign is a fundraising appeal that asks for very small donations, usually less than $5.

Why consider running a micro campaign?

Are there people in your community or mission area that have never contributed to your cause? A micro campaign is the perfect way to provide some donor-based education, create enthusiasm for your cause, and grow your donor database. It's ideal for social media campaigns. So let's get creative!! and have some fun!

Micro Campaign Ideas

The $1 Campaign

• Create a campaign with a minimum $1 donation.
• Post the campaign details on Facebook/Instagram/TikTok for all your followers to see.
• Ask your followers to share the link with 10 friends asking for a $1 donation to support your cause.

Cinco de Mayo campaign

• Create a campaign with a $5 minimum for Cinco de Mayo.
• Post on social media and ask your followers to send to 5 friends.
• Other suggested amounts can be $55 and $550.

Happy Hour $5 at 5 campaign

• Ask your social media followers to organize happy hour for a cause this month with a $5 at 5 campaign.
• Ask them to send your campaign link to 5 friends with a happy hour Zoom invitation.

Note: Small donations will have a higher effective processing fee. The amount of money raised through a micro campaign may be affected by that processing percentage. However, the goal of a micro campaign is to grow your donor base. Once you get your "foot in the door," so to speak, then you can concentrate on increasing your donor's commitment to your cause.

Run A Fixed Minimum Campaign - Here's How

Anniversary Campaign

Say it's your nonprofit's 25th anniversary...

• Create a campaign with a minimum donation of $25 in honor of the anniversary.
• Other suggested amounts can be $250 and $2500.
• Consider asking a large donor to turn this into a matching gift campaign, as well!
• This campaign also works well for birthdays -- how about honoring your president's or founder's birthday?

How about a Pi Day Campaign?

For any education, science, or scholarship based nonprofit, this campaign can fit right in with your mission for a fun campaign.

• Run a campaign with a minimum donation amount of $3.14. Other suggested amounts can be $31.41 and $314.15.

New Year Campaign

There are lots of holiday dates or commemmoration dates that can be styled as a fixed minimum campaign. A New Year campaign is one.

• Ask your supporters to help you ring in the New Year with a minimum donation of $20.24, for example. Other suggested amounts could be $202.40 and $2,024.

We understand that you may not wish to limit someone's ability to donate by setting a higher threshold for a minimum amount. But, you have the option. You can also have fun with your suggested amount buttons while leaving the minimum allowed donation amount set lower.