NEW! QR Code Download from GiveDirect
You can now download a QR code for any fundraising form directly from the Form Builder page.
Check out the Help Guide section for more specific instructions.
What is a QR Code?
A QR code (Quick Response code) is a type of barcode. The code can be read by a phone and contains information. A QR code might open a website, open a text message, or open a PDF file. Many kinds of information can be embedded in it.
A smartphone camera is often used as a QR code scanner, which will read the image and convert it to an action, like opening a web site. Some phones require a QR code app to be the scanner instead of the built-in camera.
How can I use it?
A QR code provides a way for donors to access your fundraising form(s) or website more quickly than manually entering a URL. Because a QR code is convenient and fast, it has the potential of increasing the conversion rate from prospect into donor.
Using a QR code is highly recommended for print material like posters, postcards, and newsletters.
Caveat: Be aware of your constituents' age and technical ability. If your donor base is 40 and younger, the use of a QR code is recommended. For an older demographic, providing both a QR code and a printed URL, for example, might the best option.
How does a donor use a QR Code?
Many phones and tablets (including all iPhones) come equipped with a code reader built into the camera. Simply point the camera at the code and a popup window will redirect the donor to a URL, such as your donation form. Many older Android phones do not have a scanner built into the camera. But, there are free QR code scanner apps available that perform the same function.
- 1. Open the Camera app from the Home screen, Control Center, or Lock screen.
- 2. Select the rear facing camera. Hold your device so that the QR code appears in the viewfinder of the Camera and is in focus. Your device recognizes the QR code and shows a notification (shown in Figure).
- 3. Tap the notification to open the link associated with the QR code.
How do I make one?
Use the built in QR Code generator in the Campaign Forms editor page to obtain a QR Code for publishing on your website, campaign email, or printed materials. The code will be automatically linked to your campaign form.
Use the color palette to change background and foreground colors to coordinate with your campaign. Click on either of the green "Save Changes" buttons
to see how your color selections will look. Once satisfied, click the "Download QR Code" button to save your QR Code to your computer.
Good luck and Happy QR Coding!
Please let us know if you have questions about how QR Codes may benefit your fundraising campaign.