Giving Tuesday has come to mark the kick-off day for the end of year giving season. While December 31st is still the largest single giving day of the year, Giving Tuesday represents an important holiday that you should use to launch your seasonal year end campaigns.
Annually, you should take some time to evaluate what you did last year and determine what your goals will be for this year's campaign. Here are some ideas to keep in mind.
Here are some Giving Tuesday donation form recommendations.
Separate. Use a separate donation form than what you use for your general donations.
Re-Use. You don't have to create a new form each year for GT. You can re-use the GT campaign donation form each year and track donors year over year using the date range search fields in your Transaction Reports.
Simplify. Think about simplifying the donation form that you use for Giving Tuesday. While your general donation form might have lots of custom fields for collecting additional information, you might want to streamline your GT campaign form to make the donation process fast and easy. You might want to remove the Gift Dedication section, for example, and you might not want to include any additional questions with custom fields.
Create. Make sure that you create a Custom Email Receipt for your GT campaign that is specific to Giving Tuesday and whatever goal you have created for the day.
Logos. Be sure to use Giving Tuesday graphics and logos on your GT donation page.